Kugel brands City IT business

London consultancy Kugel has rebranded Computers in the City, an IT company, and its sister group Appointments in the City, a recruitment service.

“The new identity reflects the dynamic nature of the business and confirms CITC’s position as the leading exponent in its field,” says Kugel director Jan Richter.

The identity features a double letter C formed into a metallic-finish ring shape, reflecting an image of the City of London skyline in blue, black and silver. The recruitment arm has a red and orange colour scheme, using a variation of the main logo. The scheme has been applied to all literature, mail packs and brochures.