Marketing philosophy turned on its head

Newly-formed consultancy Philosophy has discovered a novel marketing method which aims to bring out the philosopher in all of us. It has issued blank flyers to all its contacts in the industry, including potential clients, to gather information for its database. To add some fun, these pose the question loved by deep thinkers everywhere: ‘what is philosophy?’. The responses range from the incomprehensible to the inspired – our favourite is ‘it’s an anagram of holy hippos’. Philosophy will feature the cream of the crop on its website: www.philosophydesign.com.