Newly-formed consultancy Philosophy has discovered a novel marketing method which aims to bring out the philosopher in all of us. It has issued blank flyers to all its contacts in the industry, including potential clients, to gather information for its database. To add some fun, these pose the question loved by deep thinkers everywhere: ‘what is philosophy?’. The responses range from the incomprehensible to the inspired – our favourite is ‘it’s an anagram of holy hippos’. Philosophy will feature the cream of the crop on its website: www.philosophydesign.com.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.