Sacla recipe by Parker Williams

The Sacla range of Italian pasta sauces has been redesigned by London branding specialist Parker Williams in an attempt to strengthen the brand.

The new packaging, which hits shelves later this month, replaces original sub-brands, including Pastagusto.

Parker Williams’ creative director Tamara Williams says the rebranding “focuses on improving the image and visibility of Sacla.

“Rich, colourful backgrounds were used to evoke the Italian essence of the brand in addition to… restaurant-style descriptors to communicate the quality of ingredients and adventurous recipes which have been developed,” she adds.

The consultancy is also working on the Sacla image in Italy as part of a programme to develop the brand globally.