Shell global brand standard manager Simon Saville has moved to a new role within the oil conglomerate, where he will oversee Shell’s growing on-line branding initiatives.
Saville will be replaced in October by Vanetia Howes who is moving from Shell Aviation. Howes will become responsible for managing the global consistency of Shell’s identity, and issuing brand images, templates and usage guidelines to design consultancies.
Saville becomes marketing and brand manager of Shell Internet Works, which “has been set up to oversee all e-Shell ventures”, according to an oil company spokesman.
Meanwhile, Shell denies speculation that it intends to relaunch a refreshed version of its shell marque. According to Shell vice-president of brand Raoul Pinnell the group has no plans to alter it.
Pinnell claims the group will not be bounced into responding to BP’s new corporate identity, created by Landor Associates in San Francisco (DW 28 July).
“We are continually reviewing the visual language of our brand and improving the colour system. We have improved the clarity of our Pantone colours and created an opportunity for using colours outside of the red and yellow that we use,” says Pinnell, citing the blue introduced to the colour palette a year and a half ago as an example.
Pinnell affirms that Shell’s current brand work is of the variety that “nobody notices”.
He says that Shell has worked recently with consultancies including Landor Associates and Conran Design Group, but there are no plans for a major pitch.