Swotbooks.com style by Hiom Macdonald

An on-line bookseller targeting the academic and professional market is being launched on Monday, with the aim of providing cheaper books for students.

Wiltshire design group Hiom Macdonald has named and branded Swotbooks.com, which carries the descriptor line: “low cost books for clever dicks”. The site has been built by DCS E-integration, using Hiom Macdonald’s guidelines.

Hiom Macdonald design director Richard Macdonald says clarity was vital for the site, because of the different search options – author, subject, title. “We wanted to bring a retail concept on to the whole site, allowing the message and content to come across quite clearly,” he explains. “There is also a strong sense of character with a distinctive, irreverent personality,” he says.