Clothes brand sports Bureaux identity

UK clothes brand Protek has a new identity by integrated fashion design consultancy Bureaux.

Protek, a utility-style, sportswear collection is sold through independent retailers.

The new marque is intended to present the company with a contemporary, dynamic and directional brand message, says a Bureaux spokeswoman.

“The most difficult design element is to produce an identity which is timeless, aggressive, and universally understood at first glance,” says Protek director Barney Rodgers.

Bureaux has also designed press advertising, point-of-sale material and exhibition displays for Protek.