Enter a virtual world of polyurethanes at the new website designed by C2 Creative Communications for ICI. Featuring Superscape’s VRT software used for the 3D modelling of the Millennium Dome, the site illustrates polyurethane applications including a 3D house and car, and a leisure centre. ‘The virtual world incorporates leading edge technology and is quite different from most corporate websites, featuring a clean and fresh approach,’ says C2 business partner Gary Chapman. The 100-page site is the first stage of a project to create sites for each of the seven businesses within ICI Polyurethanes. C2 worked with Web development consultancy General Interactive on the new site.
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Universities and the Design Council condemn the proposals as “short-sighted” and uninformed by real statistics.
Designed by Matta, the new consumer facing brand looks to establish a better link between the upper echelons of the sport and its grassroots players.
The visual identity for the climate campaign and research group takes inspiration from the history of letter writing and launches ahead of the 6 May local elections.