Enter a virtual world of polyurethanes at the new website designed by C2 Creative Communications for ICI. Featuring Superscape’s VRT software used for the 3D modelling of the Millennium Dome, the site illustrates polyurethane applications including a 3D house and car, and a leisure centre. ‘The virtual world incorporates leading edge technology and is quite different from most corporate websites, featuring a clean and fresh approach,’ says C2 business partner Gary Chapman. The 100-page site is the first stage of a project to create sites for each of the seven businesses within ICI Polyurethanes. C2 worked with Web development consultancy General Interactive on the new site.
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon
The education website now offers a more personalised teaching service for students aged three to 16+, and the new look hopes to represent this broader scope.
Design studio The Team has given the charity a new identity centred around the equals symbol, in a bid to highlight its aim to make the UK a better place