Enter a virtual world of polyurethanes at the new website designed by C2 Creative Communications for ICI. Featuring Superscape’s VRT software used for the 3D modelling of the Millennium Dome, the site illustrates polyurethane applications including a 3D house and car, and a leisure centre. ‘The virtual world incorporates leading edge technology and is quite different from most corporate websites, featuring a clean and fresh approach,’ says C2 business partner Gary Chapman. The 100-page site is the first stage of a project to create sites for each of the seven businesses within ICI Polyurethanes. C2 worked with Web development consultancy General Interactive on the new site.
We look back at our most popular stories across branding, logos and identities from the last year, many of which caused a stir — both good and bad.
The global advertising group, which owns the likes of Superunion, Ogilvy and AKQA, has a new identity that aims to reflect how the company is “changing”, as it looks to
Designhouse has created a new visual identity and defined three sub-brands for the business, inspired by the curves of leaves and petals.
Are you (mulled) spicing up your offices for the Christmas season? Send us in photos of your décor, and we’ll publish the best ones in the lead up to the