Yin and Yang creates new brand identity and packaging design for Ring Lighting

Yin and Yang has created a new brand identity and packaging design for Ring Lighting. Ian Kelly at Yin and Yang says, ‘Consumers want an easy way to find out which bulb is the one they need. Lighting is all about brightness and reflection, so we have reflected the brandmark to create a navigation “tab”.’ The new range is set to roll out this month.

Latest articles

Design Week Awards 2021 opens for entries

This year winning work will be given a bigger platform than ever before, we are assembling our biggest ever judging panel and categories have been tweaked for maximum relevance.