Yin and Yang creates new brand identity and packaging design for Ring Lighting

Yin and Yang has created a new brand identity and packaging design for Ring Lighting. Ian Kelly at Yin and Yang says, ‘Consumers want an easy way to find out which bulb is the one they need. Lighting is all about brightness and reflection, so we have reflected the brandmark to create a navigation “tab”.’ The new range is set to roll out this month.