Designers and writers should collaborate

I would like to congratulate Larry Barker on his appointment as president of British Design & Art Direction. The focus of his mission, as reported (DW 4 February), is a subject dear to Navy Blue’s heart – to boost the standard of writing.

I would like to congratulate Larry Barker on his appointment as president of British Design & Art Direction. The focus of his mission, as reported (DW 4 February), is a subject dear to Navy Blue’s heart – to boost the standard of writing.

Design is a powerful tool, as previous D&AD president, Richard Seymour, made us all aware. The strength of design’s punch, however, can be doubled with a good use of words. In advertising words are a core craft: this isn’t the case in design.

We should encourage more creative collaboration between designers and wordsmiths to produce world class design.

Geoff Nicol

Creative Director

Navy Blue

geoff@navyblue.co.uk

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