Razorfish on board for X-Games

International design group Razorfish has been retained by ESPN to create a variety of graphics for the channel’s exclusive coverage of the annual winter and summer X-Games.

The winter event took place in Vermont last week with the programmes featuring graphics, bumpers, icons and 3D graphics. The New York-based consultancy is now developing a similar package for the summer games later in the year.

Razorfish art director Jens Gelhaar says: “The new graphics were inspired by the movement of the athletes, using 3D graphing like a DJ would use a turntable – scratching and playing to create a manipulated end result that conveys the edginess of the games and the attitude of these very aggressive competitors.”

ESPN producer of X-Games Jeff Wilkov adds: “Razorfish has been able to capture the mind-set and translate it into an amazing graphic package that embodies the adrenaline rush of the games and the extraordinary spirit of the athletes. The group took some risks and the end result is irreverent and rebellious, which is exactly how we see the X-Games.”

Start the discussionStart the discussion
  • Post a comment

Latest articles