An 18m, laser-cut stainless steel cityscape is the brainchild of product designer Sam Buxton and UK skateboard champion Pete King. Under car manufacturer Vauxhall’s scheme to encourage ‘innovative style and design’ (DW 22 April 2004), the pair has collaborated to produce VX Skate City, a warehouse obstacle course of ramps and jumps for skateboarders. ‘We were given some cash by Vauxhall and a warehouse and left to see how design could meet pro skating,’ says Buxton.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.