Logo design dead? (www.designweek.co.uk/blog, 9 February) No, it’s in its prime. In this age of social media, with individuals agonising over profile pictures and ever more aware of brand ’me’, it has never been more important for logos to pack a punch and join up a brand’s multiple channels of communication.
Logo design is changing. Logos need to work harder, with fewer pixels and shorter dwell times. The visual and the verbal are melding together more than ever as we explore symbols, icons and infographics that work more effectively to carry messages memorably.
Emily Penny, Brand planner, Together Design, by e-mail