Grand Design gives voice to LPC

The Grand Design has created a logo for the London Philharmonic Choir, launching in the middle of February across a range of stationery, recruitment literature and 3D promotional material.

The logo is designed to promote the choir’s independence. It was founded as a choir for the London Philharmonic Orchestra in 1947, but turned independent in 1996. It now works with other orchestras.

TGD’s brief was to produce an identity separate from the orchestra’s, but that still keeps links with its heritage, says TGD managing director Charlotte Desorgher.

The logo is also designed to present the choir as ‘vibrant and unstuffy’ to attract younger singers, Desorgher adds.

The logo incorporates the choir’s existing asymmetrical ‘star device’, also used by the London Philharmonic Orchestra, but switches from black to burgundy with a lighter tint. It is designed to complement the orchestra’s logo.

The consultancy won the work after an unpaid written proposal, understood to be against one other consultancy. Although the choir is a registered charity, the fee was ‘sensible’ rather than nominal, says Desorgher.

The Grand Design has created a logo for the London Philharmonic Choir, launching in the middle of February across a range of stationery, recruitment literature and 3D promotional material.

The logo is designed to promote the choir’s independence. It was founded as a choir for the London Philharmonic Orchestra in 1947 but turned independent in 1996 and now works with other orchestras.

TGD’s brief was to produce an identity separate from the orchestra’s but that still keeps links with its heritage, says TGD managing director Charlotte Desorgher.

The logo is also designed to present the choir as ‘vibrant and unstuffy’ to attract to younger singers, Desorgher adds.

The logo incorporates the choir’s existing asymmetrical ‘star device’, also used by the London Philharmonic Orchestra, but switches from black to burgundy with a lighter tint. It is designed to complement the blue of the orchestra logo.

The consultancy won the work after an unpaid written proposal, understood to be against one other consultancy. Although the choir is a registered charity, the fee was ‘sensible’ rather than nominal, says Desorgher.