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Procter & Gamble’s Fairy Non Bio range relaunches this week, with the help of Landor Associates. The refreshed branding and packaging is intended to widen the appeal of the detergent, repositioning it as a brand suitable for those of all ages with sensiti

Procter & Gamble’s Fairy Non Bio range relaunches this week, with the help of Landor Associates. The refreshed branding and packaging is intended to widen the appeal of the detergent, repositioning it as a brand suitable for those of all ages with sensitive skin, and not just babies and young children.

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