National Museums Northern Ireland, the umbrella organisation for four of the country’s museums, is to rebrand in an attempt to modernise itself.
The organisation has appointed Belfast-based advertising and design consultancy AV Brown to carry out the work following a tender process.
As part of the rebranding exercise, the consultancy will develop a new unifying brand identity to replace the old marque (pictured below) and a strategy to ‘assist with improved public engagement and positioning in the marketplace’. This will support the overall reform and modernisation of NMNI.
According to the tender, NMNI requires the work to be completed by the end of May, to lead its marketing, communications, trading, operations and events/ exhibitions strategy over the next three to five years.
NMNI director of marketing and communications Gillian McLean said the design plans are currently confidential, but she confirmed that a rebranding exercise is underway.
NMNI is responsible for the Ulster Museum (pictured above), which is closed for redevelopment until next year, Ulster Folk & Transport Museum, Ulster American Folk Park and Armagh County Museum. It was established in 1998.The organisation looks after each museum’s collections and promotes the awareness of the public in relation to art, history and science.