Russell Inc in Toronto has created a brand identity, naming and positioning for Shake Quake. The creamy icecream milkshake will take on soft drinks, juices and other milkshake products, says a Russell spokesman. ‘Image-conscious teens want something refreshing, but, most importantly, trendy-looking,’ says consultancy president Bob Russell. The Baxter Foods product comes in vanilla, chocolate and strawberry. The pack characters are intended to have unique personalities.
The design studio has renamed the funeral comparison service Beyond, giving it a new identity centred around a three-dimensional, cartoon man, which looks to counter the “sunsets, flowers and doves”
A new, independent magazine celebrating classic graphic symbols has launched, based on a popular Instagram account created by a London-based designer.
The charity has published its second Design Economy report, which looks at the value of the industry and who makes it up. While design contributes £85bn to the economy, there
D&AD’s annual student and graduate awards sees 194 recipients of its coveted pencil prizes this year, with a campaign for the housing crisis taking the top spot.