Russell Inc in Toronto has created a brand identity, naming and positioning for Shake Quake. The creamy icecream milkshake will take on soft drinks, juices and other milkshake products, says a Russell spokesman. ‘Image-conscious teens want something refreshing, but, most importantly, trendy-looking,’ says consultancy president Bob Russell. The Baxter Foods product comes in vanilla, chocolate and strawberry. The pack characters are intended to have unique personalities.
Designed with Made Thought studio, the future-facing look for the image sharing platform seeks to embrace “humanity” and resist tech clichés.
The Creative Industries Fund will provide “a package of targeted support” for UK-registered micro and small businesses with innovative ideas.
Co-founders Rebecca Thomson and Rachita Saraogi discuss how their design-led workshops can build girls’ confidence and prompt industry change.
Finished just in time for museums to reopen to the public on 17 May, the project uses the “local details” of the poet’s work to form the visitor experience.