Russell Inc in Toronto has created a brand identity, naming and positioning for Shake Quake. The creamy icecream milkshake will take on soft drinks, juices and other milkshake products, says a Russell spokesman. ‘Image-conscious teens want something refreshing, but, most importantly, trendy-looking,’ says consultancy president Bob Russell. The Baxter Foods product comes in vanilla, chocolate and strawberry. The pack characters are intended to have unique personalities.
Design studio The Team has given the charity a new identity centred around the equals symbol, in a bid to highlight its aim to make the UK a better place
The festival, which will run in October and is focusing on the work of pioneering female authors, is now in its 12th year and has been given a new look
As the V&A becomes the hub for the London Design Festival for the 10th time, we take a closer look at the installations, displays and talks happening throughout the week
Offthetopofmyhead’s founder and creative director John Spencer, says jargon and bullshit are getting in the way of people understanding and valuing design.