Russell Inc in Toronto has created a brand identity, naming and positioning for Shake Quake. The creamy icecream milkshake will take on soft drinks, juices and other milkshake products, says a Russell spokesman. ‘Image-conscious teens want something refreshing, but, most importantly, trendy-looking,’ says consultancy president Bob Russell. The Baxter Foods product comes in vanilla, chocolate and strawberry. The pack characters are intended to have unique personalities.
Etienne Bardelli has created the graphics for a Chevrolet Impala and Volkswagen camper van, which move around the vast country collecting local people’s experiences to be shared online.
As part of our series on design in 2019, Katie Cadwallader, senior designer at Supple Studio, looks at what will happen in packaging design over the next 12 months.
The three-day design festival’s campaign for this year has been designed by Village Green and focuses on an eclectic range of colourful shapes rather than the pencil icon best associated
The collaborative working tool, used by employees to chat and share projects, has a new “simplified” logo with a smaller colour palette, that does away with the brand’s characteristic slanted