Russell Inc in Toronto has created a brand identity, naming and positioning for Shake Quake. The creamy icecream milkshake will take on soft drinks, juices and other milkshake products, says a Russell spokesman. ‘Image-conscious teens want something refreshing, but, most importantly, trendy-looking,’ says consultancy president Bob Russell. The Baxter Foods product comes in vanilla, chocolate and strawberry. The pack characters are intended to have unique personalities.
The 30 shortlisted designs for this year’s Loewe Craft Prize will go on display at the museum this May, and the overall winner will be awarded €50,000.
The shortlist of 200 illustrators has been whittled down from over 3,000 entries, and will go on display at Somerset House in June.
A new research project by Thomas.Matthews and students from the RCA is aiming to “continue the conversation” about sustainability in the publishing industry.
D&AD has launched its eclectic branding for its annual festival and awards, taking place this week – we look at how it was co-designed by Hato and thousands of people