Briefs

Brand New Media has developed a new website for the Tizer brand, as part of an ongoing marketing effort to update the soft drink’s image. The Tizer brand, which is owned by Barr Soft Drinks, dropped its traditional golden packaging for blue cans created by Pilot Design last summer. The website’s central theme features the Tizer ‘head’ design. The site includes games and spoof software under the theme of refreshment.

All Mini owners and prospective purchasers will receive a copy of an Express Yourself brochure as part of an awareness campaign on customisation options for the car. The brochure, designed by Ammirati Puris Lintas, is intended to expand the brand’s personality. It is laid out as a children’s ‘mix and match’ book, with six illustrated characters and allows readers to customise their own Minis.