Lambie-Nairn is working on two high-profile overseas television channel brands, both of which are set to hit screens later in the year.
The London group has received final sign-off for a logo it has created for Hungarian broadcaster TV2 as part of a wider identity brief aimed at lending the commercial station competitive edge.
Lambie-Nairn was hired to create corporate identity, presentation styling, idents and onand off-screen graphics for the broadcaster following a four-way creative pitch at the end of June.
The work coincides with the recent appointment of a new management team at TV2 committed to breathing fresh life into the station at a time when competition is rife, says Lambie-Nairn head of account management Karen Dresser.
‘TV2 needed to drive its ratings. Its main competitor was speeding ahead and TV2 wanted to do something fast to fend off increasing competition from local and international competitors,’ says Dresser.
The main thrust of the work lies in injecting modernity into the station branding, says Dresser. ‘Its identity was too formal and too local. Our plan is to make it more worldly and informal, and inject some energy into the brand.’
With the logo complete and on-screen identities and bumpers awaiting sign-off, the consultancy is poised to start work on post-production ahead of the station’s 1 September relaunch.
Elsewhere, Lambie-Nairn is working on a new identity for Norway’s biggest commercial television station, also called TV2, but unrelated to the Hungarian channel. The consultancy won the brief on the back of a two-way creative pitch last May.