Design goes in for off-the-wall antics at V&A fête

Wolff Olins, product design consultancy Priestman Goode founder Paul Priestman and digital consultancy Poke will be some of the design names participating in this year’s Victoria & Albert Museum Alternative Village Fête event.

Wolff Olins, product design consultancy Priestman Goode founder Paul Priestman and digital consultancy Poke will be some of the design names participating in this year’s Victoria & Albert Museum Alternative Village Fête event.

A mix of established and nascent consultancies, studios and designers will host a series of stalls at the event, now in its ninth year, held in the John Madejski Garden (pictured).

‘It’s a great way of offering a live public engagement with designers and their practices, and it’s always done in a fun, lighthearted manner, says V&A deputy head of contemporary programmes Louise Shannon. ‘It’s also a way of introducing new collections within the V&A,’ she adds.

Claire Catterall, curator of Scarlet Projects, which has curated the event alongside Shannon, has brought in a line-up including jewellery designer Tatty Devine, Poke, Priestman and graphic designer Rob Ryan.

The aim with the line-up is to provide a current snapshot of contemporary design, looking at both practices and individuals, says Shannon.

Visitors will be invited to participate in off-the-wall competitions and games such as designer Patrick Laing’s The Beard Tent – a competition to produce the largest, most object filled beard – and Wolff Olins’ Flower Deranger stall, which invites visitors to destroy flower-filled vases.

The French Connection Friday Late: Village Fête will be held at the V&A, London SW7 on Friday 25 July.

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