Arcadia aims site at women

The Fourth Room has created the identity and design for Arcadia Group’s new Internet shopping service, Zoom.co.uk, which launched on Monday. Aimed at women, the fastest growing on-line sector, the portal will offer e-mail and Internet access through a free disc.

Zoom offers Arcadia brands such as Principles and Evans, as well as Interflora and Carphone Warehouse, and is described by its chairman Robin Klein as ‘Bluewater in the sky’.