Shloer’s range of sparkling fruit juice, claimed to be the UK’s top-selling ‘adult’ soft drink, has been repackaged by Lloyd Ferguson Hawkins. The drinks will now come in a reshaped clear glass bottle, with clear labels, revealing the drink’s colour. LFH design director Tony Enoch says Shloer’s Swiss heritage and the purity of the product were ‘important factors’ in the project brief.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of