Condom manufacturer Mates is banking on effective design to improve the sex lives of its customers. The group has launched its new Xtra Pleasure range, which features changes to the traditional condom shape to increase sensitivity. The new range has the largest tip yet seen on a condom, which a company spokesman claims increases pleasure for both partners. Created by the in-house Mates research and development department in Alabama, the range is sold in packaging created jointly by design groups Pencross, of Devon, and GW Rush, of Essex. Strength testing has shown that Xtra Pleasure condoms can support up to 10kg of potatoes, or 900 conventional woodscrews, before breaking.
Music has created a new look that aims to unify the brand, using a monochrome colour palette and a bracket framing device derived from the existing logo that lets imagery
As part of our series on design in 2019, Miraphora Mina, co-founder at design studio MinaLima, looks at what will happen in graphic design over the next 12 months.
Michael Johnson, founder at studio Johnson Banks, discusses whether the new branding, which drops the Mastercard name and keeps only its two overlapping red and yellow circles, will work better
The Pentagram partner created the identities of both Fantastic Beasts films, as well as the overarching brand for the Wizarding World, which encompasses the Harry Potter and Fantastic Beasts franchises.