Condom manufacturer Mates is banking on effective design to improve the sex lives of its customers. The group has launched its new Xtra Pleasure range, which features changes to the traditional condom shape to increase sensitivity. The new range has the largest tip yet seen on a condom, which a company spokesman claims increases pleasure for both partners. Created by the in-house Mates research and development department in Alabama, the range is sold in packaging created jointly by design groups Pencross, of Devon, and GW Rush, of Essex. Strength testing has shown that Xtra Pleasure condoms can support up to 10kg of potatoes, or 900 conventional woodscrews, before breaking.
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.