Condom manufacturer Mates is banking on effective design to improve the sex lives of its customers. The group has launched its new Xtra Pleasure range, which features changes to the traditional condom shape to increase sensitivity. The new range has the largest tip yet seen on a condom, which a company spokesman claims increases pleasure for both partners. Created by the in-house Mates research and development department in Alabama, the range is sold in packaging created jointly by design groups Pencross, of Devon, and GW Rush, of Essex. Strength testing has shown that Xtra Pleasure condoms can support up to 10kg of potatoes, or 900 conventional woodscrews, before breaking.

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