Min Tat to complete Brazilian bank job

Minale Tattersfield & Partners has been appointed to create a new corporate identity and design strategy for a leading Brazilian bank’s prestige brand.

Banco Ita, the second largest bank in Brazil, currently has over 1000 branches across Latin America. It is redesigning Personnalité, its premium service for top personal account holders.

Personnalité was acquired from French bank Crédit Lyonnais in 1996, having previously operated under the name Banco Frances e Brasileiro. There are currently 35 branches of the special service bank and a further 35 will be created across Latin America within a year.

In addition to the new identity, which will be applied to all banking material, Minale Tattersfield is creating new branch interiors and signs in preparation for the planned expansion.