Minale Tattersfield & Partners has been appointed to create a new corporate identity and design strategy for a leading Brazilian bank’s prestige brand.
Banco Ita, the second largest bank in Brazil, currently has over 1000 branches across Latin America. It is redesigning PersonnalitÃ©, its premium service for top personal account holders.
PersonnalitÃ© was acquired from French bank CrÃ©dit Lyonnais in 1996, having previously operated under the name Banco Frances e Brasileiro. There are currently 35 branches of the special service bank and a further 35 will be created across Latin America within a year.
In addition to the new identity, which will be applied to all banking material, Minale Tattersfield is creating new branch interiors and signs in preparation for the planned expansion.