One world united under a range of Manchester’s multicoloured strips

I recently had dinner with Manchester United manager Alex Ferguson, who was excitedly looking for ideas to help with the expression of Manchester United as a global brand. I suggested that he should get every player in the side to wear a different colour and design of shirt.

Unfortunately, a week later he told me he’d had a drink with Bob Ayling, who advised against the idea on the basis that they’d be better off wearing the sort of Emperor’s new clothes that he’d been sold in the past.

Manny Danslavia

London NW

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