CAD can’t compete with creative way of thinking

Computer software has become so sophisticated that engineers are now taking on the roles of the industrial or product designers. Engineers are relying too heavily on computer-aided design packages and see this as the replacement of the designer.

Computer software has become so sophisticated that engineers are now taking on the roles of the industrial or product designers. Engineers are relying too heavily on computer-aided design packages and see this as the replacement of the designer.

Computers are leading engineers into a false sense of security and fooling them into thinking that they have done a good job of designing a product.

This is a source of extreme concern for both the design and engineering industries.

Computer packages work well for the engineer on one hand, but against the engineer on the other. It leads to quality being undermined and a lack of importance placed on aesthetics, ergonomics and image, which results in the decreased marketability of a product.

It is the way of thinking and approaching projects, as well as the difference in training, which separates engineers from designers.

Natalie Shamshoum

Account manager

Houston Associates

London SE26

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