Factory Design creates Remington hairdryers

Factory Design has created four hairdryers for Remington as part of the grooming company’s new 2x Protection range. Scheduled for launch across Europe and Australia next week, the dryers fit into four categories – ‘neogrunge’, ‘classic’, ‘sporty’ and ‘sophisticated’. ‘The intention is to try to build a Remington house style,’ according to Factory creative partner Adrian Berry. ‘[Remington] has taken a view to try to unify products through design, [rather than] just purchase them from China and stick the badge on them.’ Factory Design is working on additional product designs for Remington, as part of the consultancy’s ongoing relationship with the company. Berry and Marianne Bailey were Factory’s creative leads on the designs.