Qatar’s dream bid

Lambie-Nairn has produced the identity and promotional materials which will back Qatar’s 2022 bid for the Fifa World Cup. If successful, the materials will bring the competition to the Middle East for the first time. Lambie-Nairn says the brand communicates how the state will offer a ’compact’ competition that can benefit fans and the environment. Illustration, photography and calligraphy will be applied across screen and print touchpoints.