Global relief charity Christian Aid is working with Johnson Banks to review its brand identity. The organisation recently appointed the consultancy following a three-way pitch.
It is ‘very early days’ for the project and specific details of work to be carried out by Johnson Banks are being kept under wraps.
Christian Aid head of design and production Frances McConnell confirms the organisation is ‘formally reviewing’ the identity, but adds that ‘nothing has been decided upon yet’.
‘We are working with one consultancy and seeing what is thrown out. We are looking at various ideas, but there is no visual solution yet.’
The project could involve revising the Christian Aid logo, which features a hand-drawn image of two figures. Aplin King Associates designed the identity in 1997.
Christian Aid is celebrating its 60th year. It is keen to appeal to a younger audience and change perceptions that the charity only helps Christians.
The organisation works in more than 60 of the world’s poorest countries on long-term development projects. It is supported by a worldwide network of churches.
Christian Aid was founded in 1945 as the Christian Reconciliation in Europe, responding to the needs of refugees and churches in the aftermath of World War II. It changed its name to Christian Aid in 1964.