Nest creates Old Vic event identity

The Nest has designed the identity for a competition run by London theatre company The Old Vic, in conjunction with Starbucks, to hunt down young talent.

The event The 24 Hour Plays: Starbucks New Voices challenges individuals to conceive, write, rehearse and perform short plays within 24 hours.

Up to 50 individuals will be selected to produce six ten-minute performances, which will be staged at The Old Vic on 31 July. A series of workshops will be held throughout July to prepare applicants for the show.

The Nest has created the branding for the event and will design all supporting material, including a programme, competition entry forms, promotional leaflets, point-of-sale items and posters. Application forms will be available from Starbucks cafés from 21 March.

Old Vic artistic director Kevin Spacey says, ‘This offers an exciting opportunity for a group of young actors, writers, directors and producers to create work for The Old Vic stage.’

The Nest has worked with The Old Vic on various projects across strategy, branding, communications and three-dimensional design.

Last year, The Nest was acquired by St Luke’s Holdings, which is owned by employees of St Luke’s Communications, for an undisclosed sum (DW 18 November).

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