Network Rail launches safety campaign aimed at teens

Network Rail is to launch a safety campaign aimed at increasing teenage awareness of the dangers of trespassing on railway tracks.

Multidisciplinary consultancy Ammunition has created the campaign’s visual identity and strapline, No Messin’. The group was appointed to produce posters, leaflets, postcards and a website. The campaign will appear in the run-up to Easter. Ammunition managing director Gabbi Cahane says language used to reach young people is crucial. No Messin’ has a ‘positive spin’, she says.

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