‘Cigarette packaging has had health warnings for years and alcoholic drinks are rapidly following. Obesity is one of the biggest problems facing the world today, especially among the young. Designers should get involved by communicating healthy eating habits at the consumer’s interface with product choice both in-store and on-pack. While back-of-pack information will become more important than that on the front in selling product off the shelf, the sad reality is that healthy eating is expensive.’Glenn Tutssel, Executive creative director, Enterprise IG
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of