VOX POP

Obesity remains a concern, particularly with kids, despite media attention being drawn to the issue. How do you think designers could intervene to get the message across?

‘Cigarette packaging has had health warnings for years and alcoholic drinks are rapidly following. Obesity is one of the biggest problems facing the world today, especially among the young. Designers should get involved by communicating healthy eating habits at the consumer’s interface with product choice both in-store and on-pack. While back-of-pack information will become more important than that on the front in selling product off the shelf, the sad reality is that healthy eating is expensive.’Glenn Tutssel, Executive creative director, Enterprise IG

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