Aircraft website to take off with Turnbull Ripley

Turnbull Ripley is redesigning a website on a “money no object” basis for Farnborough-Aircraft.com, the air travel company owned by world land-speed record breaker Richard Noble, which will be launched in August.

The company is launching a short-haul air-taxi service offering point-to-point travel for small groups of business travellers.

It is also developing a six-seater aircraft, the F1, which is being purpose-built for the travel service. Both concepts are expected to launch by 2004 and the air-taxi service will be available through the website.

Turnbull Ripley account director Emma Wilson says, “The website will show you the plane evolving and will also offer the e-taxi booking service.

“Designs of the website are starting this week and they want it to be as hi-tech as possible. Money is no object,” she adds.

According to FarnboroughAircraft.com marketing director Jonathan Sumner, “Airports are becoming more congested while lots of airfields remain underused, as the big jets can’t get to them.

“The F1 is being designed to take a small number of business travellers from postcode to postcode, like a taxi. For example, London has 17 airfields within a 30-mile radius of Westminster.”

Turnbull Ripley has already redesigned the company identity, which, along with campaign documents, brochures and a van livery, were designed for a fee of £82 000 and launched in April.

The fee for the website, as well as posters and merchandise designs, has yet to be agreed.

“The new identity is crucial to changing consumer behaviour with regard to air travel,” according to Sumner.

The consultancy won the work without a pitch, based on the previous work with Sumner.

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