AMX switches on with launch of TV division

Former head of BBC Interactive TV and Digital Text Services John Holland has been appointed as director of interactive television to spearhead the launch of the division.

He joins from interactive media and branding consultancy Pittard Sullivan, where he was managing director. Pittard Sullivan ceased trading last week following the demise of its American parent, Pittard Sullivan Inc. Former account director Steve Paul joins AMX Television, with Holland as strategy and marketing director.

AMX Television focuses on channel branding and developing interactive propositions for television, according to AMX managing director Bruce Winfield.

The division is designed to be fully integrated into the existing AMX structure to “leverage the resources already in the company”, says Winfield. “Interactive television is an area all companies should consider in their future communications mix,” he says.

Holland says, “The message that the market is giving us is that there must be no repetition of the dotcom disaster. Broadband proper looks like being a couple of years away. It’s in interactive TV that the digital action will take place now – and in the future.”

“The most important thing is to monetise the interactive TV space. Customers have a pressing need to develop money-making propositions for interactive TV,” he adds.