Designed to win votes: Introduction

Branding is one of the key weapons in the three main parties’ arsenal, as Labour, the Conservatives and the Liberal Democrats jostle for position prior to the 7 June General Election.

The established party logos – the rose, the torch and the bird respectively – have been redesigned to varying degrees by in-house design teams and consultancies. Related design work includes campaign material, roadshows, merchandise, websites and party political broadcasts.

We outline the three contrasting brand identities and their different manifestations…