If the ‘perfect’ bottle ain’t broke, why fix it?

I am not in the habit of bad-mouthing the work of other design consultancies, but what were Dragon Rouge and Perrier thinking when they created that plastic bottle (News, DW 3 May)?

In one fell swoop (albeit taking 11 years) they have destroyed one of the most elegant bottles in packaging.

The “teardrop” shape was perfect – the new creation looks closer to the work of a drunken glass-blower.

Why should plastic appeal to fashion-conscious adults, as the article claims? What about Purdeys, Snapple, Aqua Libra, or the Coke bottle. Dragon Rouge you should be ashamed.

Mark Thrush

mthrush@thejourney.co.uk