Liberation redesign crayon sleeves for Karisma

Liberation has redesigned the sleeves for the Karisma brand of lead crayons, which will be launched in art shops this summer. The group was briefed to create eight designs with a similar theme, by the use of a subtle quarter circle in various guises on each pencil box, says Liberation creative director Liz Gibbons. The images vary according to what the pencils are designed for: there is a plate on the colour pencil set and a girl’s hairline on the portrait box. ‘We were briefed to create contemporary, cohesive packaging,’ adds Gibbons.