Brandopus hunts for new Fox’s identity

Northern Foods has appointed design consultancy Brandopus to redesign the packaging and review the identity for its Fox’s biscuits brand.

Brandopus, the start-up company launched at the beginning of the year by ex-JKR directors, was appointed to the work without a pitch following a strategic presentation to Northern Foods.

The consultancy will be tasked with redesigning the packaging, as well as reviewing the overall brand identity, architecture and roll-out across all ranges in the portfolio. The redesign is set to launch in September.

According to Brandopus managing partner Nir Wegrzyn, ‘We have a brief to review the branding of Fox’s. We are looking at the overall way in which the brand presents itself. Our aim is to elevate the brand to reflect its unique quality and celebrate the diversity of the range.’