This is the first glimpse of Weetabix’s new Alpen snack bar Groove, with identity and packaging by Blue Marlin Brand Design. The consultancy has developed the brand strategy for the bar, to include the strapline ‘Go against the groove’.

The packaging design uses a palette of colours for the three variants of lemon, chocolate and strawberry. It launches next month.

Start the discussionStart the discussion
  • Post a comment

Latest articles