Is free-pitching a case of survival of the fittest?
Free-pitching. We all proclaim to hate it, yet most of us still do it. Only larger consultancies, such as EDM Creative, possess strong policies against free-pitching, standing by the belief
Free-pitching. We all proclaim to hate it, yet most of us still do it. Only larger consultancies, such as EDM Creative, possess strong policies against free-pitching, standing by the belief
Coker Brand Design, the incumbent ‘brand guardian’ for Tango since 1997, has been spectacularly dropped by the soft drinks brand and replaced by Jones Knowles Ritchie. The design group will
Walpole, an organisation representing the UK’s leading luxury brands, is launching a revised identity designed by Lewis Moberly.
Back in my early days, David Stuart (an inspiration to me, but that’s not my story) of The Partners introduced me to a little book called A Technique for Producing
Two events scheduled for today (Thursday) promise to be momentous for design. First, there are sessions to ‘sell in’ proposals in the Cox Review, due for official publication later this
Will on-pack nutrition information improve McDonald’s corporate responsibility credentials? Scott Billings reveals its new strategy McDonald’s has unveiled its latest strategy in an ongoing campaign to convince consumers that it
I did a mini focus group, about the Mr Kipling packaging redesign, with my four-year-old son. He loves cake. In-store, the new style Mr Kipling Mini Battenberg pack worked for
With reference to your piece on the Hot 50 (DW 3 November), can I point out that Totseat was not, in fact, designed by Stand. While there is no doubt
Three new categories have been announced for the British Animation Awards, which take place on 9 March 2006. Animators can now enter their work under: New Platforms for Animation, Best
Branding groups have a lot to learn from politicians when it comes to winning over the media and the public, says Graeme Trayner In a world where 51 of the
Indian cuisine chain The Bombay Bicycle Club has launched an identity and home delivery packaging range designed by Generator Creative Consultants. The designs are based on imagery of the British
Martin Parr delivers a lecture on the evolution of his photography at 7pm on Monday 21 November. Venue: The Whitechapel Art Gallery, 80-82 Whitechapel High Street, London E1. Details: 020