17 November 2005

Is free-pitching a case of survival of the fittest?

Free-pitching. We all proclaim to hate it, yet most of us still do it. Only larger consultancies, such as EDM Creative, possess strong policies against free-pitching, standing by the belief that a design group’s portfolio and company credentials should provide all the information a prospective client needs to make an informed decision. However, while refusing […]

Tango rejects Coker for JKR fizz

Coker Brand Design, the incumbent ‘brand guardian’ for Tango since 1997, has been spectacularly dropped by the soft drinks brand and replaced by Jones Knowles Ritchie.The design group will be redesigning the packaging for the Britvic-owned brand. Coker did not re-pitch for the redesign.

Inspired

Back in my early days, David Stuart (an inspiration to me, but that’s not my story) of The Partners introduced me to a little book called A Technique for Producing Ideas, by James Webb Young.He was an American advertising executive who gave a lecture to advertising students on this subject and subsequently realised that he […]

Design could help to reshape British businesses

Two events scheduled for today (Thursday) promise to be momentous for design. First, there are sessions to ‘sell in’ proposals in the Cox Review, due for official publication later this year. Then there is the annual get-together of the Royal Designers for Industry, at the Royal Society of Arts, where CDT Design founder Mike Dempsey […]

Belly up to the bar chart

Will on-pack nutrition information improve McDonald’s corporate responsibility credentials? Scott Billings reveals its new strategy McDonald’s has unveiled its latest strategy in an ongoing campaign to convince consumers that it endorses and promotes healthy eating. Under its Balanced, Active Lifestyles initiative, the corporation is introducing an on-pack graphic system of nutrition information that will be […]

Mr Kipling gains a foothold on the younger market

I did a mini focus group, about the Mr Kipling packaging redesign, with my four-year-old son. He loves cake. In-store, the new style Mr Kipling Mini Battenberg pack worked for him. ‘Why that one?’ I asked. ‘I like the nice smooth sides and the pink bits,’ he says, pointing to the product shot in the […]

High chair high jinks

With reference to your piece on the Hot 50 (DW 3 November), can I point out that Totseat was not, in fact, designed by Stand. While there is no doubt that Stand, like many design consultancies, does fantastic work, it was not involved in Totseat, in any capacity. I made the first Totseat from the […]

New categories for the British Animation Awards

Three new categories have been announced for the British Animation Awards, which take place on 9 March 2006. Animators can now enter their work under: New Platforms for Animation, Best European Feature and Best Voice Artiste. See www.britishanimationawards.com for details.

Business on the campaign trail

Branding groups have a lot to learn from politicians when it comes to winning over the media and the public, says Graeme Trayner In a world where 51 of the 100 largest economic entities are companies rather than countries, people have become very aware of the power of business. As recent furores that have affected […]

Identity for The Bombay Bicycle Club

Indian cuisine chain The Bombay Bicycle Club has launched an identity and home delivery packaging range designed by Generator Creative Consultants. The designs are based on imagery of the British Raj and use a ‘tongue-in-cheek reference to the British in India’, according to Generator partner Paul Nicholls. The group has also designed menus, stationery, delivery […]

Review

Martin Parr delivers a lecture on the evolution of his photography at 7pm on Monday 21 November. Venue: The Whitechapel Art Gallery, 80-82 Whitechapel High Street, London E1. Details: 020 7522 7888 or e-mail tickets@whitechapel.org.

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