To the Point makes waves rebranding Aqua City resort

Aqua City, an eco-friendly luxury water park resort and spa based in Slovakia, is relaunching with a revised brand identity created by To the Point.

The consultancy has updated Aqua City’s identity, as it embarks on a growth strategy, ahead of plans to redevelop the resort with additional restaurants, bars, a casino, a nightclub and new sporting facilities.

Aqua City is also understood to be in talks with the creators of the Eden Project, Grimshaw and Partners, to build a similar type of development at its site, integrating ecology, horticulture, science, art and architecture. Eco-tourism is growing in popularity and Aqua City aims to attract up to 8000 people per day by 2006.

The identity and corporate literature, which include a redesigned brochure, is being unveiled at this week’s World Travel Market held in London. Simon Hutton, managing director at To the Point, says the consultancy is continuing to work with Aqua City’s design teams – based in the UK and Slovakia – to firm up the company’s accompanying brand guidelines.

Aqua City claims to be Europe’s first Green leisure resort complex and is built over the top of a geothermal spring located in the city of Poprad. The hot source water is captured and channelled to provide all of the resort’s water, heating and electricity. Aqua City aims to harness solar and wind power next year in a bid to make the complex entirely self-sufficient.

The owner of Aqua City, Jan Telensky, hopes to open more resorts over similar geothermal sources located around the world, adds Hutton. ‘The brand is evolutionary and will change as part of an ongoing process. The identity follows a safe, traditional route and targets Western Europeans,’ he says.

Aqua City is certified by Green Globe, an eco-tourism standard and it picked up this year’s Green Apple Award for environmental best practice.

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