Advocaat’s range snowballs

Market leading advocaat brand Warninks is extending its brand with the addition of three new flavours. Design is by The Paul Martin Design Company.

The new variants are peach, caramel and amaretto flavours, and the Hampshire consultancy commissioned illustrations by John Lawrence to feature on the labels.

“Warninks Advocaat is the fourth largest liqueur brand and has a 50 per cent share of the advocaat market,” says Paul Martin, the consultancy’s creative director.

“The bottles for the new variants are based on the original Warninks bottle. The new labels are designed to rejuvenate the brand and encourage consumers to re-assess the category.”