Brief

Following the success of its blue bottle design for Harveys Bristol Cream – a finalist in this year’s Design Business Association Design Effectiveness Awards – Blackburn’s has designed three more sherry brands for the client. The existing brands – Club Amontillado, Luncheon Dry and John Harvey Pale Cream – have been reinvented as Club Classic, Dune and Isis respectively. All have different shapes and finishes. Hayley Beale, marketing director at Allied Domecq Spirits and Wine UK, predicts: ‘The new designs will set the trend into the next century and generate interest among younger drinkers.’

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