London design consultancy Plan b has created an identity for Bangladeshi company Tiger Brothers.
The Dhaka-based finance company approached Plan b through a mutual contact, according to the Plan b partner who goes under the sole name of Baker. He founded Plan b in March after leaving Sonicon, where he was design director.
Tiger Brothers is headed by four partners, two fathers and their sons. “The company is very family-oriented, so the three arrows symbol means unity,” explains Baker, who was given “a very open brief, with no restrictions at all”.
The logo was designed using Freehand software.