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PI Global has created packaging for Marmite, which features children’s TV character Zippy. The packaging, a tactical rather than permanent change at this stage, has been designed to move the product further into the adult arena, according to PI Global

PI Global has created packaging for Marmite, which features children’s TV character Zippy. The packaging, a tactical rather than permanent change at this stage, has been designed to move the product further into the adult arena, according to PI Global director Dominic Stone.

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