It doesn’t…

It doesn’t pay to be a clever dick. Responding to urgings in no less a tool than this very organ, New Creation’s Robin Davis decided his design group should be a little more expansive. The consultancy set up its own fantasy football website and, without any promotion, has had 14 000 users and 50 000 hits a day. Only trouble is, the increased traffic is costing New Creation two full-time staff and an extra £2800 a month in increased bandwidth. So before Davis starts charging, or finds a buyer, if you want to add to his bill, click on to the website at

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