SAS has created a website for Mulberry which goes live this week, as the brand seeks to put more weight behind its on-line sales channel.
Four of Mulberry’s six retail categories – accessories, high-tech goods, organisers, and stationery – will be sold through the site www.mulberry.com. The purpose of the design is to combine the functionality of a shop with a ‘rich and sumptuous’ brand experience, says SAS retail project director Nicky Dussek.
Dussek adds, ‘The site has to operate as an effective shopping channel, while reflecting a modern look and more contemporary feel.’
The group won the work after a four-way pitch in September. Creative director Ben Tomilson and designer Anne Nagrick were responsible for the design. SAS is now collaborating with Mulberry on further developing the role of the site for marketing activity.