17 September 1998

Imagination should be key to creative heads

It isn’t surprising that Michael Wolff took the title head of imagination at Fourth Room (see News, page 3). It’s an apt moniker for one of design’s more original thinkers, described affectionately by Fourth Room chief executive Piers Schmidt as “the ultimate leaper”. It would, though, be interesting to know what that other visionary Gary […]

New shoes by Four IV

Four IV Design Consultants has created a new designer shoe department for the Harvey Nichols store in Knightsbridge, which went live last week. The department uses beautiful carpets and dramatic lights together with brown and orange colours to ‘create a calm haven of luxury’, says Four IV creative director Gregor Jackson.

Staff shuffle at BAA as design offer centralised

Design managers at airport operator BAA have undergone a round of musical chairs as part of a restructuring bid aimed at centralising design services within the company. “Across a lot of our functions, not just design, we have centralised reporting procedures,” says BAA design director of airports business Mike Forster. This will involve service units, […]

A few words about words

On the subject of words, have you noticed how little sense there is in the rationale given by most design groups for their work? Having sat through many a presentation where verbiage overshadows the quality of the work, I wonder what clients make of these bids to “reposition the brand”, “challenge the consumer” and “appeal […]

DTI promotes design opportunities in Portugal

Privatisation and a greater awareness of the commercial benefits of good branding were given as opportunities for UK designers in Portugal, following the Department for Trade and Industry’s seminar there last week. Speakers at the British Design Business Seminar in Lisbon included Lloyd Northover Citigate vice-chairman Jim Northover, Lewis Moberly strategic planning director Rebecca Jay, […]

Cobalt gets timing right in watch deals

COBALT has started working on concession concepts for its dedicated watch store Watch2Watch, following approaches from six major department store chains wanting to include the format in their retail offer. The consultancy developed Watch2Watch from the ground up, after spotting a gap in the market for a dedicated watch outlet stocking all major brands (DW […]

Briefs

FLB has created the packaging for Action Meal, a chicken-based snack to be sold under the Sun Valley-owned Action Man brand. The meal targets 4-10-year-olds. Business Link London SW has introduced an initiative aimed at encouraging local entrepreneurial activity. The identity for the scheme, Barley Shotts, was designed by The Team. The rebranding of regional […]

Cheeky Monkeys

Cheeky underwear company Brass Monkeys believes it has hit the bullseye with its new packaging style, tapping into the ironic machismo that passes for wit among Loaded readers. The new packaging features an illustrated, nude hunk ironically sporting a Brass Monkeys logo over his private parts. The illustration is by artist John Geary. ‘This will […]

Branding pitch at Thomas Cook

Coley porter bell appears to be re-entering the identity arena, as one of a three-strong shortlist for travel and financial services giant Thomas Cook’s rebranding. The company has also shortlisted Interbrand Newell and Sorrell, and CPB’s WPP stablemate Enterprise IG , after an initial five-strong line-up with Lloyd Northover Citigate and North. CPB’s most recent […]

Verner Panton dies

Danish designer and architect Verner Panton has died aged 72. Last September he designed an installation at Erco Lighting showroom in London with architect Pierre Botschi.

Brief

Zulver & Co uses photographs shot from unusual angles to help create the illusion that the musical instruments are at one with their players, in this new brochure for The Philharmonia Orchestra.

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