Cheeky Monkeys

Cheeky underwear company Brass Monkeys believes it has hit the bullseye with its new packaging style, tapping into the ironic machismo that passes for wit among Loaded readers.

The new packaging features an illustrated, nude hunk ironically sporting a Brass Monkeys logo over his private parts. The illustration is by artist John Geary.

‘This will give Brass Monkeys stand-out in a cliché-ridden market,’ promises a Brass Monkeys spokeswoman.

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