Greig & Stephenson goes Dutch in-store

Upmarket Dutch department store de Bijenkorf opens its first new-build outlet for 15 years today. Greig & Stephenson created interior and external architecture, with Virgile & Stone and Dutch group Merkx & Girod working jointly on interiors.

A Greig & Stephenson spokeswoman says the evolved design is intended to give the format a more contemporary feel and will be used as a blueprint for a new generation of stores. This is de Bijenkorf’s seventh store.

The three-floor building covers an area of 9500m2 and is located in Rembrandthof, a new shopping centre in Amstelveen.

The store incorporates a top- and bottom-lit 150m2 stone wall, with a continuous stairway linking the three floors. De Bijenkorf is Dutch for the beehive.