Identica revamps PR

The Identica Partnership has redesigned the identity for UK public relations company The Communication Group, to emphasise the integrated nature of the client’s business.

An Identica spokesman says the brand identity is a visual metaphor, with the coloured speech marks representing the different communication techniques working together. The traditional, serif typography is intended to position the client as serious and professional.

The group has also designed a new brochure for The Communication Group’s clients.